Games expert, semiologist, university professor, journalist, writer and author of numerous books, Bartezzaghi participates in this meeting by developing original contents for Tocatì, ranging from the “science” of puzzle games to the social aspects of traditional games. The author accompanies us through the strength and power of words: a transversal journey between taboos and stereotypes, including the analysis of identities and of language categories. An invitation to imagine the ideal language spoken by a fair society, the firm belief that words are alive and can change.